Part of getting things back on track involved cutting out some of the bolder colors and prints that had begun creeping into collections, instead re-emphasizing the hallmarks for which Ms. “And I have huge admiration for all Eileen and her team have done amid that chaos to re-anchor the brand back toward its original values.” “The last few years have been pretty hard for anyone in retail, let alone those trying to change the fashion paradigm,” Ms. But I needed someone who was fully on board with that.” That’s a really hard line to walk when you’re trying to run a business, and you’re measuring your success by how much you sell. “Just do less: Buy less, consume less, produce less. “We both agree one of the most important ways we can be sustainable is to reduce,” Ms. Williams when it comes to the complex workings of the fashion supply chain, a global and murky ecosystem in which many brands have little or no knowledge of who makes their clothes. (Just the same, Eileen Fisher has been profitable for all but two years since its inception, the company said, with sales of $241 million last year.) And few are as knowledgeable or connected as Ms. Fisher noted that the two women were also fully aligned on not being driven purely by financial results. “How do we begin to make sense of it? How do we grow our brand without growing our carbon footprint? I just found Lisa and I to be so in sync when it came to scratching the surface of these complex conversations.” “The fashion industry is in a terrible conundrum, with too much stuff and rampant overproduction and overconsumption,” Ms. Patagonia was also early to embrace organic materials, has a long history of political activism and once ran an ad telling people not to buy its products. Fisher started her Renew line in 2009, which sells secondhand garments, while the Waste No More initiative takes damaged garments and makes them into fabric. Patagonia, which donates 1 percent of its sales to environmental groups, is another atypical retailer, also with a visionary founder and similar ideals to Eileen Fisher on how products should be made, worn and - ideally - made and worn again.Ī decade ahead of many of her competitors, Ms. As of early September, Eileen Fisher’s new chief executive will be Lisa Williams, the current chief product officer at Patagonia. Fisher said she was delighted to have found a successor. After searching for more than a year, Ms.
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